How to Get in the NYT, free: PR tips
Free buzz has to be a priority for a startup marketer on a shoestring budget!
But we all know how hard it is to get anything free in life. Kathy Johnson of Consort Partners shares tips and tricks on how to get the journalists at the NYTimes or the Wall Street Journal to take a look at your company. By the way, Kathy is one of the most connected people in Silicon Valley. One of her tips - go to a publisher’s Web site and identify the appropriate journalist. Typically, the journalists will have their emails available. Then read up on the journalists so you know exactly how to pitch a story and email them your pitch. Don’t call and certainly don’t pester.
It’s not just about getting your word out in traditional publications. Social media tools, social networking websites and bloggers are a great way to distribute your. You could Twitter or announce updates on Vator.tv.
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