Joel York, VP of Marketing at Conduit, talks to IvyBrain’s Reena Jadhav about tested strategies and tactics for marketing an on-demand business.

Here’s a quick look at the Top 4:

1. Have a very simple, focused value proposition. One great example — Google’s home page is simply about Searching the web.

2. Choose large markets where the cost of customer acquisition is low.

3. Strive for 100% automation from awareness to close. Build the product all the way out into sales and marketing. Goal is to drive labor costs down.

4. You have to be an expert in online marketing.

Here’s Joel’s “must do” list of marketing activities:

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Tags: Marketing, Uncategorized by reena
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There is some logic behind using ‘quick and dirty’ development methodology in early stage startups. You have to be ‘quick’ to beat or stay ahead of competition. That part is a given. But do you have to live with ‘dirty’?

Acceptance of the ‘dirty’ part is often driven by the following logic.
- we dont know whether the market will really use this feature or module
- money saved on software development can be better used else where
- we’ll fix the dirty part when we get next round of funding
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Tags: Technology by uday
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